IELTS Writing Task 2, Agree/ Disagree

 IELTS Writing Task 2 

Agree/Disagree

Task

You should spend 40 minutes on this task. Write at least 250 words.

Society would benefit from a ban of all forms of advertising because it serves no useful purpose, and can even be dangerous. To what extent do you agree or disagree?

Include reasons for your answers and relevant examples from your knowledge or experience.

Keywords

1. Ban all forms of advertising

2. It serves no useful purpose

3. It can be dangerous

4. What extent you agree/disagree?

Task requirements

1. Why is advertising popular these days

2. Why some people argue that it should be banned

3. Do you think that advertising is useful

4. Do you agree or disagree with the statement

Paragraph 1. Introduction    (Time: 5 min. words: 55- 60)

Thanks to the exponential growth of science and technology, advertising has become ubiquitous; however, it is often argued that it should be banned because adverts are futile and hazardous. (Paraphrase). In this essay, I totally disagree with the notion because in my opinion, despite a few minor demerits, commercials are not only beneficial but also inevitable. (Thesis)

Glossary

1. Thanks to: Due to, owing to, because of, as a result of.

2. Exponential : Increased, spreading, expanding, mounting, rampant.

3. Ubiquitous: Widespread, everywhere, omnipresent, universal.

4. Ban: Prohibit, block, restrict, forbid, outlaw, proscribe, debar

5. Futile: Useless, profitless, vain, empty, sterile, bootless, forlorn.

6. Hazardous: Dangerous, risky, unsafe, insecure, perilous

7. Inevitable: Unavoidable, mandatory, necessary, inexorable.

Paragraph 2. BP 1          (Time: 10 min. Words: 65- 70)

To embark on, there are multiple ways how advertising plays a crucial role in the society and why it can not be ignored. (Argument 1) Firstly, it is a major industry offering employment opportunities to hundreds of thousands of people, and any ban on advertising will result in huge unemployment.  Secondly, the very existence of businesses depends exclusively on  adverts. If advertising is banned, it can culminate in the untimely death of all manufacturing units, (Reasons). For example, any blanket ban on advertising will culminate in closure of manufacturing and marketing sectors. (Example) Thus, any steps to ban advertising can have far reaching consequences. (Conclusion BP1)

Glossary

1. Multiple: Several, manifold, numerous, a host of, plethora of.

2. Crucial: Vital, important, significant, worthy, inevitable.

3. Ignored: Neglected, forgotten, disregard, avoid.

4. Blanket ban: Total ban, sweeping ban

5. Consequence: Results, outcome. 

6. Culminate: Result in, end up, finish, conclude

Paragraph 3. BP 2      (Time: 10 min.   Words: 65-70)

Furthermore, advertising plays a significant role in the social, healthcare and commerce. (Argument 2). Governments use advertising as a medium of communication in transferring information to the public, to create awareness and educate them on certain issues through a series of campaigns. (Reasons) For instance, during the Covid 19 pandemic advertisements played no small part in spreading Covid awareness. Moreover, adverts on national pulse immunisation program, female feticides, child marriage and so on had a large scale impact on the society. (Example). Hence, a sweeping ban on advertising can cause more harm than good. (Conclusion BP 2) 

Glossary

1. Sweeping ban: Blanket ban, total ban

2. Harm: Danger, hurt, injury, suffering

Paragraph 4 Conclusion    (Time: 5 min   Words: 55-60)

To conclude, even though advertising is not free from flaws, its significance can not be belittled. Therefore, I totally disagree with the statement that advertising should be banned.

Glossary

1. Flaw: Demerit, disadvantage, defects

 Belittle: Make little, dismiss, ridicule, scorn, minimise, undergrade

General Discussion.

1. What are the function of advertisements?

Ans: Advertisements aim at promoting products, services and ideas to target audience and achieve various objectives such as informing, persuading, and reminding the value of them.

2. Which are the medias of advertising?

The principal medias are:

* Print media, which include newspaper, magazines, flyers, and other printed materials. They can reach large readers.

* Broadcast media: This include television and radio which can deliver audio-visual messages.

* Outdoor media: This include billboards, posters, signs, banners and other forms of outdoor materials.

* Digital Media: This includes online platforms, such as websites, social media, blogs and podcasts.

 

3. How has advertising changed over the time?

Ans: Advertising has changed dramatically over the time. 

* From mass to personalised: Earlier ads used to target large audience with general message, but now it can tailor the content delivery to individual preference and behaviours. 

* From one-way to interactive: Adverts used to be one-way communication, but now they are more interactive, where the audience can respond, and comment share

4. What are the advantages of advertisements?

* Ads introduce new products to the market and create awareness among the potential customers. This helps the manufacturers to expand their business.

* Adverts can increase sale and revenue for the producers. They help to retain the their market and encourage repeated purchases.

* Advertising can enhance the reputation of the business by highlighting their features, benefits and social responsibility.

* Advertising creates employment opportunities for various professions .

* Improve the standard of living of the society by improving the economic status of the people.

 

6. What are the disadvantages of it ?

* It can be misleading or false as some advertisers may exaggerate the features, benefits or quality of the products or services

* It can be costly for the business , especially the small ones..

* It can be unethical and harmful as some advertisements may promote products that are harmful to individual or the society,

Should you have any queries, please contact:

Dr Vijay C Nair

WhatsApp: 7356858467  

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